tech fatales microtrends
Some interesting new trends has been highlighted by Mark Penn in his book: "Microtrends". In the chapter "Tech Fatales", Penn contradicts the common people assumption that men are more likely to buy gadgets than women. Women influenced $90bn of technology purchases in 2006 alone. Girls are also more likely than boys to use cell phones, digital cameras, satellite radios and DVD recorders.
But there is a gap in the tech fatales market. Technology manufacturers and retailers keep their old conservative thought about woman and technology.
This blog is dedicated to expose technology products, Women view on technology, and any links between.
